AI at Soko Hotels

At Soko Hotels Pont du Gard, we use AI to improve your experience – not to replace the personal touch that makes our boutique hotel so special.

Located just steps from the UNESCO World Heritage site Pont du Gard, our hotel blends tradition and innovation to bring you a seamless, warm, and human stay.

Why We Use AI – And Where We Don’t

Artificial intelligence helps us manage the background so we can be more present in the foreground – with you. From faster replies to personalised recommendations, we use AI to support our team, never to replace them. What AI does at Soko:

• Helps us reply to your emails faster and more clearly
• Assists with spelling and grammar corrections
• Translates messages in the languages we actually speak (English, French, Dutch, Spanish)
• Gives a helping hand with content creation (always reviewed by a human!)

What AI does not do at Soko:

• We never use AI to translate into languages we don’t understand
• We don’t rewrite entire emails with AI – just small edits
• We don’t feed your personal information into AI systems like ChatGPT
• If it’s something we can find on Google, we use Google – not AI

Your Privacy Matters

We never share your personal data with AI tools. All communications, bookings, and guest preferences remain private and secure. If we use AI to help us answer an email, it’s always anonymised and double-checked by our team. Want to know more? Just ask – we’re happy to walk you through it.

Real People, Real Hospitality

We believe in human hospitality, enhanced by smart tools. That means more time for storytelling, sharing our favourite local tips, and helping you create core memories here in Provence.

“AI can suggest the perfect wine bar in town. But it’s our team who’ll tell you which table gets the golden hour sun.”

A Small Hotel with Big Values

As a boutique hotel, we’ve built our own ethical AI charter, based on six key commitments:

1. Humans come first – AI is our assistant, not your host
2. Privacy is sacred – no guest data ever used in ChatGPT or other tools
3. We speak your language – but only if we really do
4. We’re transparent – if an email was AI-assisted, we’ll tell you
5. We use real stories & images – no fake content generated by machines
6. We upskill our team – AI is a tool for growth, not a shortcut

Designed for International Travellers

We use AI tools like DeepL and ChatGPT only to enhance multilingual communication, especially in English, French, Spanish and Dutch – the three languages spoken by our team. You’ll always be understood and cared for with nuance, not just translation.

Questions or Concerns?

We believe in radical transparency. If you ever want to know:

• How we wrote something
• Whether AI was used
• What tools we use

Just ask our team – we’ll gladly share.

TL;DR – Our AI Promise

“At Soko, AI helps us answer faster, communicate better, and personalise more – so our team can focus on what really matters: making you feel at home.”

Want to stay with us and see thoughtful hospitality in action? 📅 Check availability now 📩 Contact our team – human replies, always!