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Ethical Charter · Artificial Intelligence

AI at Soko Hotels –
To enhance your stay,
not replace it

At Soko Hotels – Pont du Gard, we use AI to improve your experience – not to replace the personal touch that makes our boutique hotel so special.

Located just steps from the UNESCO World Heritage site Pont du Gard, our hotel blends tradition and innovation to bring you a seamless, warm, and human stay. AI helps us manage the background so we can be more present in the foreground – with you.

Transparency

Why We Use AI – And Where We Don't

What AI does at Soko
  • Helps us reply to your emails faster and more clearly
  • Assists with spelling and grammar corrections
  • Translates in the languages we actually speak (English, French, Dutch, Spanish)
  • Gives a helping hand with content creation (always reviewed by a human!)
What AI does not do at Soko
  • We never use AI to translate into languages we don't understand
  • We don't rewrite entire emails with AI – just small edits
  • We don't feed your personal information into AI systems like ChatGPT
  • If it's something we can find on Google, we use Google – not AI
Data Protection

Your Privacy Matters

We never share your personal data with AI tools. All communications, bookings, and guest preferences remain private and secure.

If we use AI to help us answer an email, it's always anonymised and double-checked by our team. Want to know more? Just ask – we're happy to walk you through it.

🔒

Zero personal data shared

Your bookings, messages, and preferences
never pass through an external AI system.

Our commitment

A Small Hotel with Big Values

1

Humans come first

AI is our assistant, not your host. Our team is always the one welcoming you and making the difference.

2

Privacy is sacred

No guest data is ever used in ChatGPT or other external AI tools – full stop.

3

We speak your language

But only if we really do. No AI translation into languages our team doesn't actually understand.

4

We're transparent

If an email was AI-assisted, we'll tell you. No hidden automation, ever.

5

Real stories & images only

No fake content generated by machines. Everything you see and read reflects our genuine experience and place.

6

AI as a growth tool

We upskill our team with AI – it's a tool for growth, not a shortcut to replacing people.

"

AI can suggest the perfect wine bar in town. But it's our team who'll tell you which table gets the golden hour sun.

The Soko Hotels Team

Radical openness

Questions or Concerns?

?

How was this text written? Ask us anytime – we'll tell you clearly and honestly.

?

Was AI used to reply to me? If so, we'll flag it. Every message is reviewed and approved by a real person.

?

Which tools do you use? Mainly DeepL for translation and grammar tools – never to process your personal data.

🌍

For international travellers We use AI tools only for English, French, Dutch and Spanish – the languages spoken by our team. You'll always be understood with nuance, not just translation.

Want to experience thoughtful hospitality in action?

Our team is here for you – human replies, always.

Address :

24 Avenue du Pont du Gard,
30210 Remoulins, France

Partner codes:

AMADEUS: OI FNISOK   |   SABRE: OI 249291   |   GALILEO: OI I0746   |   WORLDSPAN: OI FNISO   |   DHISCO: HC FNISOK

Copyright © Soko Hotels   |  Non-contractual photos

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4.8/5
Excellent 319 reviews
Customer Reviews Summary
4.8/5 Excellent
TripAdvisor4.9 / 5
Booking.com9.2 / 10
Hotels.com9.8 / 10
Expedia9.8 / 10
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